Some “Reel” Performance Metrics: 

1. Following Walmart’s No Boundaries brand and strategic messaging refresh, the resulting campaign drove a surge in online shoppers to 5.8M in the first month post-launch, compared to a previous monthly average of 3M. The initiative targeted brand awareness and customer acquisition: 63% of shoppers were new to the brand, 19% were new to apparel, and 5% were entirely new Walmart customers. The campaign’s success was further evidenced by affiliate traffic and gross merchandise value (GMV), which drove triple-digit comparable growth. 
2. General Assembly’s Free Fridays pandemic campaign and related assets, used strategic messaging to address the demand for accessible online education. This campaign became the ed-tech school’s most successful brand initiative, resulting in 14K+ event signups, 10K new email leads, and $2M in revenue within 90 days. Its rapid impact included a 758% return on ad spend (ROAS) and 5.5K+ new leads in the first month, highlighting the campaign’s strategic focus on both growth and engagement. 
3. A provocative, dynamic storyboard and digital tagline for The Metropolitan Museum of Art‘s 150th Anniversary Met Stories campaign helped garner a record-breaking 7M+ increase in 2019 attendance across all three Met-affiliated museums—one of the highest pre-pandemic figures in the institution’s history, and a continued attendance benchmark.