Reel Outcomes: Following the 2024 brand and strategic messaging refresh, Walmart’s No Boundaries online shoppers surged to 5.8M in the first month after launch, up from a monthly average of 3M the previous year. Of these customers, 63% were new to the brand, 19% were new to apparel, and 5% were new to Walmart. Affiliate traffic and gross merchandise value (GMV) drove triple-digit comparable growth.

General Assembly’s Free Fridays strategic messaging during the pandemic delivered the most successful brand campaign in the ed-tech school’s history, generating 14K+ event signups, 10K new email leads, and $2M in revenue within 90 days. Notably, the campaign achieved a 758% return on ad spend (ROAS) and attracted 5.5K+ new leads in the first 30 days.

 

A revised, user-friendly digital content strategy for The Metropolitan Museum of Art increased awareness of its 150th anniversary campaign, resulting in a record-breaking 7M+ increase in 2019 attendance across all three affiliated museums (The Met, Met Breuer, and The Cloisters)—one of the highest pre-pandemic figures in the institution’s history.