Some “Reel” Performance Metrics: 

1. Walmart’s No Boundaries brand and strategic messaging refresh drove a surge in online shoppers to 5.8M in the first month post-launch, compared to a previous monthly average of 3M. 63% of shoppers were new to the brand, 19% were new to apparel, and 5% were entirely new Walmart customers. Affiliate traffic and gross merchandise value (GMV), drove triple-digit comparable growth. 
2. General Assembly’s Free Fridays pandemic campaign and related assets became the ed-tech school’s most successful brand initiative, resulting in 14K+ event signups, 10K new email leads, and $2M in revenue within 90 days. Its rapid impact included a 758% return on ad spend (ROAS) and 5.5K+ new leads in the first month.
3. The Metropolitan Museum of Art‘s 150th Anniversary Met Stories campaign contributed toward a record-breaking 7M+ visitor milestone ($5.4M revenue increase) in 2019—one of the highest pre-pandemic figures in the institution’s history, and a continued visitor benchmark.