A New Era

B2B content shouldn’t be “Boring 2 Boring,” yet it often is. It also shouldn’t be dumbed down—but brought down to Earth for human consumption. As GA’s content leader, I created, oversaw, and catalyzed a more conversational, digestible approach to B2B tech storytelling. The response? Higher NPS scores. Excited business partners. More engagement, plain and simple. Landing Work You Love bridged the gap between B2B and B2C audiences, inspiring readers everywhere to join the tech sector—or find a new role within it.

Role: Head of Content, Writer, Editor

 

Full E-Book

Full E-Book

Full E-Book