Beautiful Savings & Selections @Walmart

As Walmart Style’s content creative director, I defined and refined numerous beauty, fashion, and home stories during one of the most perception-changing times for the brand. I’ve highlighted these beauty campaigns because they garnered the reaction we hoped for—wonderment. “You got that at Walmart?!” Walmart carries a massive variety of trending beauty brands + products at lower prices—and most people don’t know that. The result? New and discerning customers trusted Walmart for their latest beauty obsessions.

Role: Content Creative Director