General Assembly’s New Era

B2B content shouldn’t be “Boring 2 Boring,” yet it often is. It also shouldn’t be dumbed down—but brought down to Earth for human consumption. As GA’s creative content leader, I created, oversaw, and catalyzed a more conversational, digestible approach to B2B tech storytelling. The response? Excited business partners and more enterprise reskilling for more-efficient teams.

Landing Work You Love bridged the gap between B2B and B2C audiences, inspiring readers everywhere to join the tech sector—or find a new role within it.

Role: Head of Content, Writer, Editor

 

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