Making 5th Avenue Fun

The Saks Denim Event and Collection Women’s Designer Event pinned Saks as a reliably luxe, cool-girl hub that made it relevant with new, younger customers. As the editorial and marketing content lead of these email and site campaigns, I brainstormed, wrote, and shaped unexpected yet elevated narratives that confirmed it was ALL true—Saks was the perfect place to get your designer women’s looks (and was the only retailer to subscribe to).

Role: Creative Lead, Writer

 

Collection

Denim