As the head of General Assembly’s creative content, my aim was to make B2B content more human-toned, with a modern, succinct delivery; to make B2C content less about “the sale” and more about the sustainability and betterment tech careers brought to lives; to spotlight how GA’s workforce development and upskilling endeavors with government agencies + public sector coalitions elevated underserved workers and communities (B2G). The Voice & Tone Explorations deck showcases all the whys and “winks” of how the brand conversed with its diverse audience through encyclopedic examinations and actionable, cross-audience examples of voice tones. The Content Pillars deck distills the importance of delineating diverse content for diverse audiences—an addendum to my GA voice-and-tone work.