I Got It @Walmart

As Walmart Style’s content creative director, I defined and refined numerous fashion, home, and beauty stories during one of the most perception-changing times for the brand. I’ve highlighted these 15-second social videos and related site modules for fashion, showcasing how whimsical social trends, combined with clear, relatable consumer insights, drive big impact in small blocks of time and space. The result? New and discerning customers found “their” Walmart style via fun, digestible, product-first content.

Role: Content Creative Director